ISRAEL21c Launches Two New Channels, Educators21c and Israel21c Español
Building on two years of exponential traﬃc growth, ISRAEL21c has launched two new channels: EDUCATORS21c, an unparalleled educational platform that leverages the organization’s extensive library of content to bring Israel to life for young people, and ISRAEL21c Español, the first news source of its kind in Spanish.
Over the past decade, ISRAEL21c – a non-profit organization and the publisher of an online newsmagazine – has established a reputation as a uniquely diverse and reliable source of news and information about 21st century Israel. Its team of journalists on the ground in Israel cover the country’s contributions to humanity, rich and diverse culture, innovative spirit, and democratic civil society. Driven by a new digital strategy, ISRAEL21c’s social media referral traﬃc has increased more than 300%, and its website traﬃc has nearly doubled over the past two years, with the website now reaching more than 3 million visitors annually.
“EDUCATORS21c and ISRAEL21c Español will allow us to reach a wide range of global audiences, uncovering Israel’s people, places, and achievements for millions of new readers,” said ISRAEL21c President Amy Friedkin. “Whether you are an educator in Boise or a businessman in Buenos Aires, Israel has something truly exceptional to oﬀer. These new channels have made Israel’s technological and medical advancements, its dynamic society, and its one-of-a-kind culture even more accessible through ISRAEL21c.”
EDUCATORS21c provides parents, teachers, and camp counselors with new tools to use ISRAEL21c’s content to help young people experience Israel in a whole new light. Every article is accompanied by a “Who Can Use This” piece suggesting appropriate applications – for example, an article about medical clowns could be helpful for a youth group looking for a social action project, a class of social work students exploring trauma relief, or a high school drama club.
The channel is also user-friendly for tech-savvy teachers and wired classrooms, as it is connected to ISRAEL21c’s vast resource of videos, images and blogs. EDUCATORS21c material is distributed through its own website, newsletter, and Facebook page.
ISRAEL21c Español oﬀers original Spanish-language content to news services, bloggers, businesses, and non-profit organizations in the United States, Spain, and throughout the Spanish-speaking world through a website, bimonthly newsletter, Facebook and Twitter.
The channel’s stories are tailored to the interests of Spanish-speaking audiences. “Thank you for introducing me to this interesting world that can now be approached by all who read Spanish,” wrote one commenter on the ISRAEL21c Español’s Facebook page. “You have opened a door to the world of Israel’s magnificent contributions.”